The following are the New gTLD extensions being launched for the week of October 13 – 17, 2014.  The New gTLDs this week focuses on the armed forces, your health, and Godzilla?  We love monster movies here at dotWhatever, and were just thinking that they certainly could have used the .AIRFORCE , .ARMY , .NAVY to keep Mr. Godzilla from destroying .OKINAWA .  He’s probably hungry for some .SOY.  And looking at his teeth, he really needs to see a .DENTIST about those pearly whites.

10/13/14 –
General Availability

.OKINAWA- It’s the largest of the Okinawa and Ryukyu islands of Japan.  It’s also the home of Mr. Miyagi (Karate Kid), and the setting for one of the Godzilla films.

10/14/14 –
Pre-Registration and Sunrise for Trademark Holders

.DENTIST – for the doctors who are ‘smile experts’, and want to establish their online presence.
.REHAB – this could be used for all types of rehabilitation, such as medical and physical health, and of course the celebrity favorite, drug rehab.

10/15/14 –
Priority Placement for Early Access

.AIRFORCE , .ARMY , .NAVY, .VET – for the men and women who proudly serve their country in the armed forces, and those who have served in the past. 
.HEALTHCARE – great for informational sites on anything relating to the physical and mental health of everyone.

General Availability

.SOY – a multifaceted bean used for food (blaaah), and non-food products. 

So this is this week’s list of New gTLD extensions being launched, with many more to come.  Choose wisely and remember that these New gTLD extensions represent you, your business, your personality.  It’s all about branding oneself online.