Google and Amazon – gearing up to battle over new gTLDs.

Politico has an article on the new gTLDs, and how Google and Amazon are battling for a few of the new gTLDs, noting how Amazon outbid Google for .buy, and that they will be going head to head for a few other gTLDs. The article goes on to mention that the interest of these and other tech industry firms could help fuel these new gTLDs to the mainstream public.

The tech industry’s interest could elevate the domain-name expansion into the cultural mainstream by exposing millions of Internet users to the new endings.

It goes on to talk about the auctioning process of getting a desired gTLD that Google, Amazon, Microsoft etc., will go thru for names like .cloud, .book, .wow and .movie, and the high dollars that will be spent to win those auctions.

See the full story here.