Geoff Duncan wrote a piece for Digital Trends today looking at the new gtlds. These seem to be an everyday occurrence as more and more people want to talk about the wave of new extensions coming on the market.
They spoke with intellectual property attorney Dianne Aines
“We’ve seen many [dot] com domain negotiations in the five and six figures, “Protecting trademarks and IP is important, of course, but packing the world’s businesses into a single top domain has created some preposterous situations.”
They also spoke to Mason Cole, VP at Donuts
“We’ve been studying the opportunity for nearly nine years now,” said Donuts VP Mason Cole via email. “We wanted to be the leading company in the space and make an assertive move to really diversify the namespace. And we did.”
The article concluded with the author wondering how things will work out
In the meantime, new top-level domains don’t mean the Internet will fall apart. The introduction of .biz, .info, and even .xxx didn’t cause disruption; most users adapted with little trouble. On the other hand, these new domains may never carry the cachet of the 30-year-old .com, .org, or .net. For experienced Internet users, any site in the new top-level domains may seem like fly-by-night operation – at least for a while.