A couple hours ago Andy Vuong of the  Denver Post did a piece on the new gtlds and local favorite Name.com got some ink. Steve Banfield is quoted in the piece that takes a look at what the new gtlds mean and also what challenges they bring for established brands.

We all went through the dot-com era, the dot-com boom and dot-com bust,” said Steve Banfield, senior vice president of registrar services for Rightside, parent company of Name.com. “What you’ve seen over the last year or two is a real embrace of non-dot-com domains.”

Banfield said Name.com, founded in 2003 and based in the Cherry Creek area with about 30 employees, has seen a huge spike in sales in recent weeks with the release of the likes of .shoes, .careers and .guru.

Name.com offers a watchlist feature (at bit.ly/watchTLD) that allows consumers to sign up to receive alerts when a certain extension is available. The company also recently paid to be the official sponsor of the New Zealand bobsled team to get the word out on the new domains.

Read the full story here