Today one of the more highly sought after Geo centric new gtlds was delegated. Dot London is expected to have a fairly good turn out.

A YouGov survey of over 1,000 small businesses in London also showed that one in four were likely to make an application. If extrapolated, this would suggest 200,000 sales from industry alone.

Half of those expressing an interest (48 per cent) said that they would do so because they are proud to be a London business, 41 per cent said a .london web address would help customers find them more easily and 27 per cent said it would help generate more sales.

This week saw the launch of the first GEO new gTLD .Berlin, and as of today there are over 40,000 registrations. (stat source ntldstats.com)