GTLD.link – A new Domainer Forum for the New gTLDs.

Posted on by

gTLD-link
New Domain Forum GTLD.link is open for New gTLD discussions.

We are pleased to announce the formation and launching of a new domainer forum dedicated to the New gTLDs – GTLD.link. The forum is founded by long time domainers and industry vets, Chad Wright and Phil Harris. According to Chad and Phil, the forum will be for the discussion of and sharing of, news, ideas, sales, purchases and all things New gTLD related. Chad and Phil are intent on creating a professional atmosphere forum with positive and informational posts, and lively debates and discussions of the New gTLDs. Those that want to troll to insult, bash or berate the New gTLDs or other members, will not be welcomed. As noted by Chad, “..this forum is for those interested in the new domains, not for those that have already made their decision against them”.

With the arrival of these New gTLDs, and with a ‘set mind or opinion’ of them on some forums, a forum focused from the start on sharing equal minded rational and intelligent thoughts and information on them, should be a welcoming discussion arena.

GTLD.link has just opened it’s doors, so there’s not many members that have joined as of yet, but knowing the caliber of domainers Chad and Phil are, and those that have joined, we here at dotWhatever are confident this will be great discussion forum for the New gTLDs with many knowledgeable members.

If you’re involved with the New gTLDs, are vested in them, interested in them, or want to learn from others that are, visit GTLD.link and join up, introduce yourself and start a conversation.

 

Nat’l Law Review on ICANN’s gTLD Program – A Look Back and Forward

Posted on by

ICANN’s gTLD Program – A Look Back and Forward

With the upcoming ICANN51 meeting starting this Sunday thru Thursday here in LA, The National Law Review has an article out today on the new gTLDs, how brands are using and engaging them, and “which new gTLDs that may give .com a run for it’s money.”

The author, Monica Riva Talley, makes note that according to the World Trade Review, the .xyz extension was not only had 80% of the top 50 brands registered or blocked themselves in it, but that it was prevalent in cybersquatting use. (Her notation of .xyz as the most popular, is probably based on its’ inflated numbers, not ‘popularity’.)

World Trademark Review (WTR) recently explored the .xyz domain registration of the 50 most valuable brands and found that 80% had either registered or blocked their brand in this space. WTR’s review also found evidence of prevalent cybersquatting; for example, a single individual currently owns the domains names “americanexpress,” “honda,” and “homedepot” in the .xyz space.

She notes that overall brand adoption of the new gTLDs is inconsistent, with some brands more active than others. And that according to the Trademark Clearinghouse, over 33,000 trademark protection apps have been submitted from over 11,000 brands, and over 50% for multiple years.

You can read more here.

The Home Page Is Dead and Microsites Are the Future

Posted on by

The Home Page Is Dead and Microsites Are the Future

On Clickz.com, Jennifer Wolfe (she was a keynote speaker at NamesCon) has a post out today talking about how the home page is no longer the defacto page for drawing in prospective clients and that being found thru mini/mico sites will become more prevalent to being found on the internet.

When you are looking for something, how often do you go to the home page, only to find yourself frustrated in searching through pull-down menus and using the search function within the site? You turn to Google or Bing or begin a more focused search in hopes of finding the specific page to help you find what you seek. Most home pages for companies are the entry point to thousands of sub-pages, often giving little attention for how users actually navigate.

 

She cites examples where when looking to book a room with The Marriot, that because she didn’t know the address of the hotel she was wanting, that she used Google maps to find it which in turn led her to a competitors site whereby she booked her room there. She also points out other issues on big corp websites such as Microsoft and Chanel. Further, she points out how the new gTLDs can be used as to enhance the consumers digital experience when looking for a specific product or service.

Brand gTLDs don’t need to and shouldn’t redirect their home page. They can use this as an opportunity to reinvent the entire online digital experience, unchaining it from the home page concept.

Brand gTLDs are ideal for utilizing microsites because there are endless possibilities of digital addresses directly tied to the brand name as the top-level domain. This becomes a better authentic experienced tied to your brand in your own digital space.

 

Read the whole story here.

Politico covers Google and Amazon battle over new gTLDs.

Posted on by

Google and Amazon – gearing up to battle over new gTLDs.

Politico has an article on the new gTLDs, and how Google and Amazon are battling for a few of the new gTLDs, noting how Amazon outbid Google for .buy, and that they will be going head to head for a few other gTLDs. The article goes on to mention that the interest of these and other tech industry firms could help fuel these new gTLDs to the mainstream public.

The tech industry’s interest could elevate the domain-name expansion into the cultural mainstream by exposing millions of Internet users to the new endings.

It goes on to talk about the auctioning process of getting a desired gTLD that Google, Amazon, Microsoft etc., will go thru for names like .cloud, .book, .wow and .movie, and the high dollars that will be spent to win those auctions.

See the full story here.

Is the dot-Lawyer domain a good idea?

Posted on by

Is the dot-Lawyer domain a good idea?

In ‘Law Times’ today, there’s an article discussing the pros and cons of the .Lawyer extension, now in Priority Placement for Early Access, and the later to be released .Law and .Legal extensions. Noting the opinions and views of a few attorney’s and Web professionals, and their views of the various advantages and disadvantages of these extensions, for both lawyer/attorneys and those looking for their services –

The new generic top-level domain names could offer a good chance for those who weren’t able to score an ideal web address in the crowded dot-com space, says Monica Goyal, a Toronto-based lawyer and a software entrepreneur. But an untested domain name with a high price tag could be a deterrent for many lawyers, she adds.

She goes on to note:

“The downside is that it’s still new, it doesn’t have the prestige of the dot-com,” says Goyal.
“It may take a while for this to actually catch on.”

Steve Matthews of Stem Legal Web Enterprises, doesn’t intend to advise his clients to switch at present, but goes on:

…if a lawyer or a law firm is starting from scratch, “it’s another story,” says Matthews. He notes exact-match searches are possible through the new generic top-level domains, which boosts the chances of appearing higher in a Google search.

“If you’re a Vancouver trademark lawyer and you have vancouvertrademark.lawyer, having that search phrase in consecutive terms embedded in the domain name gives you an exact match and that is a big plus in the search-engine ranking,” says Matthews.

However one interviewer felt it is a good idea to have ‘multiple domains’ and do redirects.

 

Read the whole story here.

WordPress theme: Kippis 1.15