Uniregistry released their video today for Dot Guitars today, Frank Schilling talks about the importance of the instrument and how many identify with it.

This is the thing with these super specific niche extensions, can you get a community to rally around an extension ? Its not something that over the years has created emotional relationships, if you can get that sense of pride or community, then you can make a good run at having a successful extension.

Here is the video: