New Gtld Round Up – From Forbes to CNBC A lot of Press Today on the New Gtlds


There were a lot of publications covering the new gtlds today.

CNBC had a piece by Cadie Thompson titled “From Dot-Com to Dot-Dating”

Proponents say so many websites are registered on the most popular domain—.com—that opening up more top-level ones will give new companies an opportunity to get a choice name for their website.

“The premise of the entire program is this principle that competition is good for everyone,” said Richard Tindal, the chief operating officer of Donuts, an Internet domain registry. “This gives people and businesses more meaningful choices in Internet addresses and creates less friction in working with competitors.”

CIO Today had a piece by Jennifer LeClaire “New Top-Level Domains Flood Web”

Even though the new top-level Internet domain names issued by ICANN may cost more, companies will most likely do a lot of buying — much of it defensive. For example, Apple has registered domain names to keep its turf pristine. Google, Microsoft, and Amazon are buying up domain names to use them commercially, said analyst Roger Kay.

Jennifer Wolfe who spoke at NamesCon had an article on ClickZ titled, “New gTLDs Are Coming — Which Brands Are in and Which Opted Out?”

Jennifer took a look at different industries and which players got their own gtlds and which decided to not participate.

What’s so extraordinary about this launch is not just the scale (more than 900 new gTLDs), but that half of the world’s top brands will also now own their own branded top-level domain. Most brands are not yet ready to launch their gTLD, but we will start to see ads and campaigns using the new brand top-level domains later this year.

While many digital marketers continue to debate if .com will ever be the old rather than the gold standard, the brands who didn’t apply won’t have access to this digital asset for at least three to five years, if, and when, ICANN opens up a second round of applications for gTLDs.

Be on the lookout this year for who’s in the gTLD space and who’s out. Those who are out may be scrambling to compete when their competitors can create new digital experiences using their exclusive brand top-level domain space. Below is just a small sample of the hundreds of brands who applied for their own gTLD and their counterparts who opted out.

Forbes did a piece by Roger Kay titled, “Seven Things To Think About Before You Register That New Domain”

Number 7 was

  1. Name length — Although short domain names may appear desirable, longer ones often work better.  For example, didn’t work at all for OSTK -22.03%.  People kept typing in, which Overstock didn’t own.  In addition, longer names can include keywords that will come up more often in search results.  Keyword-rich domain names attract higher click-through rates.  If used, short names should be minimally confusing and avoid conflicts with existing and new domains.  Businesses choosing a new name should follow established best practices.

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